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A Hundred Monkeys
A Hundred Monkeys is a naming and branding company based in Berkeley, California. It was founded in 1990 by Danny Altman, who previously co-founded Altman & Manley, a Boston-based advertising agency.
A Hundred Monkeys is an independently owned consultancy with two main practice areas: brand strategy and company and product naming. The company's names include Inkling, Riverbed, Fitbit Aria, the Libretto Consortium for the Gordon and Betty Moore Foundation, Okta, Jut, and Tidepool.
The naming practice is led by Eli Altman, Creative Director, who is also the author of ''Don't Call It That: A Naming Workbook'', published in January, 2014 by ExtraCurricular Press, San Francisco.〔(【引用サイトリンク】url=http://www.amazon.com/Dont-Call-That-Naming-Workbook-ebook/dp/B00I1MRY80/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=8-1&qid=1393655344 )〕
A Hundred Monkeys was called the best-named naming company by Steve Rivkin and Fraser Sutherland in their book, ''The Making of a Name''.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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